The increasingly desperate tricks are now all in play, and if you’re not careful, you could fall for them. The vaccine rollout is now in full swing, the media’s daily tickers have added “vaccinated people” to their red counters, and the improbably large number gets more improbable every day. The sellout of the century is in full swing. People in power want everyone to be vaccinated, and they are doing everything they can to make sure that happens.

The lies of celebrities

Important to know: Celebrities – especially actors and TV personalities – are simply paid to repeat phrases. Even if their intentions are correct, there’s no reason to assume that any of them understand what they’re talking about. And none of these people have anything to lose should you or a loved one suffer harm from taking an untested vaccine.

 

Example: Elton John and Michael Caine

 

Forced scarcity

For weeks we have seen headlines about “dwindling supplies” of vaccines. How people in Europe are desperate for vaccine doses, or how some states are favored over others. It goes on and on and on.

Anyone who has ever been in a store knows this trick. “While stocks last”, “limited time offer” or a thousand other variations that are supposed to give the impression that you will miss your chance if you don’t buy product X right away.

One of the consequences of this is false exclusivity, i.e. the way credit card companies tell everyone they call that they are selected for their exclusive introductory rate.

By giving the impression that the vaccine is hard to get, they also give the impression that anyone who gets their hands on a dose is lucky or a de facto member of a special club.

It’s important to remember: this is all total bullshit. There is no danger of them “running out” of vaccines. And even if there were, scarcity is a marketing ploy, not an argument.

Fake popularity

The power of peer pressure should not be underestimated when it comes to marketing. One of the oldest tricks in the media is to cultivate popularity based on the idea that it already exists. This is why people buy likes and views on YouTube and have seat fillers for concerts.

And it is the reason why Matt Hancock is reported to have said this: “94 % of Britons have taken a coronavirus vaccine or will do so if offered”.

Is that true? No source is cited, so it’s hard to say. It could be completely made up, that’s a high statistic. Even if the number is technically real, it’s probably just from an opinion poll. And, as we know, polls are completely meaningless.

To quote (ironically enough) Peter Hitchens:

“Opinion polls are a means of influencing public opinion, not a means of measuring it.”

Britain reports that 1/3 of the population has already received at least one dose of the vaccine, a figure that seems very high (it equates to about 250,000 vaccinations per day since the first shot was administered on December 8), this follows early reports that vaccine uptake has been “better than expected.”

Even if that were the case – and the past year has proved that there is never any reason to trust government figures – it seems highly unlikely that Hancock’s “94%” has any bearing on reality, given the number of reports of low vaccination rates – especially in poorer areas, among ethnic minorities and health workers.

Important to know: An opinion poll is not a measure of reality, popularity is not a measure of quality, and it is in the Establishment’s interest to make all dissenters feel like they are in a tiny minority.

Resistance is futile

This is an interesting point. There has been a lot of talk about vaccination cards recently, and perhaps they are becoming a reality, but the vast majority of public discourse promotes the idea that they are “inevitable”.

Now the idea of inevitability is a powerful tool. You can promote it to prepare the ground for a political role, sure, but you can also use it to create feelings of defeat among the opposition in order to win their consent without violence.

You can see this defeatist language catching on with some previously staunch Covid skeptics.

Peter Hitchens recently announced that he was getting vaccinated, saying that he was defeated and that the step to vaccination was inevitable.

“Get vaccinated now, because you will probably have to do it at some point,” is the message, and it’s not hard to see the benefit of that.

From a purely logistical point of view, it’s much, much easier (and cheaper) to make people think there will be vaccination cards than to actually introduce them.

Will they eventually issue vaccination cards? Maybe

Perhaps all these tricks will fail and they will be forced to use more aggressive instruments of persuasion. But it seems equally possible that they will – at least for now – promote end-times sentiment among those of us who resist, and thereby increase vaccine uptake.

It is important to remember that the vaccination card will not become “inevitable” until the vast majority of people are vaccinated. If enough people refuse, the program will never work.

So, that’s the breakdown of all the broad marketing categories used to sell this vaccine. But what is the final conclusion?

Honestly, I would say that this is not a bad thing. Because what all these strategies have in common is the increasingly hysterical air of desperation.

If the vaccination coverage was really 94%, there would be no reason to sell the vaccine so much. If they really ran out of vaccines, the newspapers wouldn’t advertise it, they would tell people not to panic.

In short, there are good reasons to believe that resistance to the ‘new normal’ is much more widespread than those in power anticipated.

Further examples

As one follower said to us on Twitter:

I think this is the next level of psychological manipulation – making people think they’re the minority when the opposite is probably true, but because the mind is beaten and manipulated, more just “go along for the ride”.


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